About Us.

Writing about ourselves is always the hardest part—especially when we are so proud of the small yet impactful contributions, we make to horse welfare. “One horse at a time.” Nothing fills us with more joy than positive feedback and good news that we receive daily. This is because we take every case as a personal challenge, providing intensive support and empathy. We prefer to let others take the spotlight, particularly the experts whose insights you can read below.

Not only do our products speak for themselves, but here is what the experts say about us:

"I am thrilled with EmporioEquino because it is finally an equestrian shop that, with a lot of expertise, focuses on the welfare of the horse and does not follow every pointless trend. Here you can find products needed for horse-friendly husbandry and equine-appropriate open barn housing, and you can rely on them being of good quality."

Dr. Tanja Romanazzi (Germany)
Tecnical Author, Expert in Equine-Appropriate Horse Husbandry and Natural Horse Boarding

"An extraordinary horse shop that I can't praise enough! I especially love their horse feed and high quality supplements, which I use for my own horse and have recommended to many of my patients with great results. Whether it's a balanced diet or proper saddle fitting, their advice is always spot on. The owners are true horse lovers with exceptional equine knowledge and great taste."

Zuleika Violán Extine (United Kingdom)
Equine Veterinary Surgeon

"We belong to the Digital Era, where most purchases and sales occur through websites and apps. However, I have always supported small local businesses, as nearby shops offer a 'face-to-face' and 'tailor-made' personal approach, instead of any impersonal big multinationals. Therefore, if you are looking for these values in an online shop, EmporioEquino is your best choice, thanks to the excellent professionals who work tirelessly to provide you with top-quality customer service and products, such as Okapi PerformanceMineralsVit+, developed for young and sport horses, and Okapi Prenat Plus, formulated for broodmares in their final trimester of gestation."

Julia Clavijo Pacheco (Spain)
Equine Veterinary Surgeon, Founder and CEO Clínica Equina Clextine

So that you know who you're speaking to or who’s answering your messages on WhatsApp & Co., let us introduce ourselves and share our philosophy briefly.

Who We Are.

We are, first and foremost, passionate horse lovers! Our team consists of long-standing horse owners, trainers, and active riders who tirelessly refine our equestrian boutique, our range, and our product selection every day. It’s more than just a fascination and love for horses that unites us—it’s a genuine passion shared by all of us. We appreciate different disciplines and riding styles, always based on classical principles—true to the motto: You never stop learning, and many eyes see more.

For us, horsemanship and horse welfare always take the highest priority, whether in daily life or competitions. Proper horse care, equine-appropriate feeding, and respectful treatment are of utmost importance to us. We carefully select and test all our products with these principles in mind. We are keenly interested in the latest scientific findings on behaviour, metabolism, anatomy, and biomechanics to optimally support and keep our horses healthy for as long as possible.

Safety is also a key concern for us. We maintain extremely high standards of quality and continuously strive for expert, innovative, and sustainable solutions. In all this, we focus not only on functionality and durability but also place a high value on exceptional comfort and beautiful, flawless design. That’s just how horse enthusiasts are ;-)

We Are Different. We Think Differently.

If you’ve read this far, you’ve probably noticed that we operate differently from regular equestrian stores. The idea for EmporioEquino was born from a desire to create a platform that offers only products you’re genuinely happy with, finally—so much so that you want to immediately recommend them to all your fellow riders. We stand behind every single product and the decision to include it in our carefully curated collection. Almost without exception, we know the story behind each product, and many come with a personal anecdote. We offer what we wholeheartedly believe in and share with like-minded people. For us, “equine-appropriate” and “horse-friendly” aren’t just criteria—they’re prerequisites.

With solid expertise, one can nowadays come across myths and – let's call them – misunderstandings almost everywhere, especially on social media. Just because something is frequently repeated and promoted does not necessarily mean it is correct; in fact, it can be fundamentally wrong. We have deliberately chosen not to include certain products—including bestsellers—and not to partner with some brands for ethical, moral, and animal welfare reasons. If you think similarly and are deeply concerned about horse welfare, you will appreciate our selection. And lastly, quality does come at a price. Especially in the stable, the saying "buy cheap, buy twice," rings true. Unfortunately, it´s often the horse that ends up paying the price.

What Sets Us Apart.

Our unique philosophy and what fundamentally distinguishes us from others is our new “Monobrand-per-Category” concept. This means we usually recommend and sell items from just one manufacturer per category—specifically, the very best in their field. These products meet the highest criteria, catering to the exacting standards of true horse enthusiasts.

As long-time horse lovers and experienced equestrians, we know exactly what matters in high-quality horse gear and advanced equestrian equipment. That’s why we place great importance on quality and offer our customers only premium products that have been thoroughly tested by us and proven their worth in practice—products that truly deliver on their promises.

Through our practical tests and direct comparisons of various high-end products from renowned and innovative brands in everyday stable life, we can provide comprehensive advice and confidently say that clear winners consistently emerge. Exceptional businesses in their fields, light-years ahead of their competitors. Innovative start-ups and established traditional companies with a fair price-performance ratio and timeless design. Their products are not only well-designed, durable, and of the highest quality but also attractive and practical. By the way, almost always “Made in Germany” ;-)

To primarily serve horse welfare and at the same time bring joy to horse owners, we carefully select products and partners for our Equestrian Boutique that align with our philosophy. This means they are:

  • Horse-Friendly and Equine-Appropriate.

    We love animals—especially horses. They are highly intelligent, sensitive beings that deserve our special attention and care in handling and keeping, as they differ fundamentally in their physical characteristics from most domestic animals due to their evolutionary history. Therefore, all our products are designed to improve the quality of life for these magnificent animals. This is particularly true for our horse feeds, which provide the basis for a healthy, long life and a willingness to perform in harmony with humans.

  • High-Quality and Made in Germany.

    Germany is an equestrian nation, and “Made in Germany” stands worldwide for the highest quality. By consistently optimizing and using the latest technologies, precise manufacturing accuracy is achieved. Our quality management ensures the best quality from raw material to the final product. Therefore, we place great value on European, mostly German design, development, and/or manufacturing. Production is carried out considering the latest research findings, strict environmental regulations, and the highest safety standards, constantly monitored by independent testing organizations. All our brands and manufacturers are synonymous with high reliability and durability.

  • Conscious and Sustainable.

    Sustainability is at the heart of our product selection. We focus on natural ingredients and high-quality materials that are eco-friendly and easy to care for and on resource-conserving and socially responsible production. By choosing our products, you invest in long-lasting quality and support sustainable values—for you and your horse. Invest in quality rather than short-lived bargains.

  • Durable and Long-Lasting.

    Our products are characterized by thoughtful functionality, high durability, and largely by artisanal craftsmanship. We rigorously test them to ensure they remain robust under the most challenging conditions and meet the highest demands to guarantee a long service life in everyday stable life.

  • Proven, Tested, and Highly Rated.

    As your trusted partner, we work closely with experienced professionals and renowned experts to find products that enrich your equestrian or stable life through optimal material selection and excellent craftsmanship. Our products are thoroughly tested in practice, safety-checked, and numerously awarded multiple times by international institutions.

  • Functional and Innovative.

    No idea is too good to be improved—whether through innovative high-tech materials, optimized functionality, new scientific insights, or practical experiences. This guiding philosophy shapes most of our products—for the horse's well-being and the rider's enjoyment.

  • Anatomical and Ergonomic.

    We believe that every horse and rider deserve perfectly fitting equipment. Anatomically adapted and ergonomically designed gear is a crucial link for communication between horse and rider. Maximum freedom of movement on both sides promotes relaxation and ease. A healthy even distribution of pressure and avoiding unnecessary strain on vulnerable soft tissue such as tendons, fascia, muscles, and highly sensitive nerve pathways are essential for well-being, rideability, and a harmonious partnership.

  • Comfortable, Stylish, and Breathable.

    Whether it’s a stylish outfit for you or tack for your horse—all our products combine elegant design with timeless colours while offering functionality and ultimate comfort. Made from high-quality, breathable, lightweight, and moisture-regulating materials, they ensure a perfect fit—whether during training sessions or for a stunning appearance in competitions. Choose from a wide range of colours and designs to express your unique style.

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